Into the Glitch
NOMINATED CATEGORY: Best Visual Effects
INTO THE GLITCH, is a groundbreaking interactive film, website takeover (www.glitch.mcmworldwide.com) and product showcase for the German luxury brand MCM where glitches are not only a good thing, but functional and beautiful. The campaign was a smash, boosting traffic to mcmworldwide.com 61%, fulfilling it's goal of pushing new e-commerce and heralding the launch of the brand's flagship SOHO store
Producer SWELL, Inc.
Director Tarik Malak & Timothy Douglas
Special Effects Director SWELL Post
Musician Bo en.
Fashion Stylist Masha Orlov
MakeUp Artist Alice Lane
Hair Stylist Dennis Lanni
Lead Female Katharina Rembi