MCM – "Into the Glitch"

Into the Glitch


INTO THE GLITCH, is a groundbreaking interactive film, website takeover ( and product showcase for the German luxury brand MCM where glitches are not only a good thing, but functional and beautiful. The campaign was a smash, boosting traffic to 61%, fulfilling it's goal of pushing new e-commerce and heralding the launch of the brand's flagship SOHO store

Producer                  SWELL, Inc.

Director                  Tarik Malak & Timothy Douglas

Special Effects Director   SWELL Post

Musician                  Bo en.

Fashion Stylist                  Masha Orlov

MakeUp Artist                  Alice Lane

Hair Stylist                  Dennis Lanni

Lead Female                  Katharina Rembi