SHAPES

SHAPES | Directed by Sju Smatanova

Official Selection, Best Short

Official Selection, Best Creative Concept

Official Selection, Best Director

Official Selection, Best Music

Official Selection, Best Lead Male

“Shapes” is the first fully re-shapable hat collection of the London based contemporary hat label BySju. Designed by Sju Smatanova, the concept is inspired by the process of shape development (morphogenesis) observed in nature, manifesting itself in 8 different colour designs.  Shapes and colours are both forces of nature and this video is a celebration of its wondrous power.