GEORGETOWN OPTICIAN “OUR FAMILY KNOWS GLASSES” | Directed by Dean Alexander
Official Selection, Best Film
Official Selection, Best Short
Official Selection, Best Creative Concept
Official Selection, Best Cinematography
Official Selection, Best Script
Official Selection, Best Director
This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer. Shot in a historic mansion in Maryland horse country, the film tells the story of three characters as they grew up in this eyewear-obsessed family. Our goal was to capture a film that would be memorable but we didn’t have a large budget to pull it off. Because of this, the entire film was shot in one day. Everyone pulled together to create props, find locations and perfect the storyline. No matter what the scene, we made sure the eyewear was the hero – through storytelling, composition and afterwards with selective color-grading. We made effort to have every element in the scene work into the story – from the eyeball cakes and pastries to the eye-centric books in the library, to the eye shaped circular driveway and fountain outside the mansion.