OUR FAMILY KNOWS GLASSES

GEORGETOWN OPTICIAN “OUR FAMILY KNOWS GLASSES” | Directed by Dean Alexander

Official Selection, Best Film

Official Selection, Best Short

Official Selection, Best Creative Concept

Official Selection, Best Cinematography

Official Selection, Best Script

Official Selection, Best Director

This short fashion film tells the story of the family behind Georgetown Optician — a fashion eyewear retailer.  Shot in a historic mansion in Maryland horse country, the film tells the story of three characters as they grew up in this eyewear-obsessed family.    Our goal was to capture a film that would be memorable but we didn’t have a large budget to pull it off.  Because of this, the entire film was shot in one day.  Everyone pulled together to create props, find locations and perfect the storyline.  No matter what the scene, we made sure the eyewear was the hero – through storytelling, composition and afterwards with selective color-grading.  We made effort to have every element in the scene work into the story – from the eyeball cakes and pastries to the eye-centric books in the library, to the eye shaped circular driveway and fountain outside the mansion.